Introducing SAMRAT WHOLE WHEAT ATTA

With the good ness of natural fibres, vitamins, proteins and more!

Chennai, July 2010 : Parakh Agro Industries Limited today announced the introduction of their new brand “SAMRAT WHOLE WHEAT ATTA” in the city of Chennai and in other towns of Tamil Nadu. SAMRAT WHOLE WHEAT ATTA is available in convenient, attractive, handy and hygienic packaging of 1kg, 2 kgs, 5 kgs and in bulk size bags of 10kgs, 25 kgs and 50 kgs each. Priced at Rs. 33/= per kg, SAMRAT WHOLE WHEAT ATTA is distributed across grocery stores, retail chain stores, hyper markets and local kirana shops, consequently close to the customer.

Highlights of SAMRAT WHOLE WHEAT ATTA include :

1. Made from hard wheat grown across the India and mostly from Central India
2. Manufactured in fully automatic plants manufactured by Buhler of Switzerland
3. Procured wheat undergoes extensive and rigorous inspection, auto-cleaned and ground in traditional stone grinders to preserve freshness and nutrients.
4. Completely untouched by hand since being fed mechanically till the final produce comes out packed and sealed in air-tight containers
5. Hygienic / weather proof packaging ensures all-weather exposure and zero-loss nutrition or values
6. SAMRAT WHOLE WHEAT ATTA is rich in all natural fibre, vitamins B& E, proteins, minerals , fats and carbohydrates etc
7. Ideal for chapattis, rotis, naan, puris or even whole wheat breads.

Mr Prakash Parakh, MD, Parakh Agro Industries Ltd., stated that Samrat was already a popular brand across the country, selling staple food items such as toor dhal, moong dal, masur dal, urad dal and channa dal at their various plants in India. “SAMRAT range of dals and other staple items have been popular with the trade for the last 30 years, despite not being advertised. Consistency, quality and hygiene are the 3 key ingredients and secret of our products’ fast offtake from retailer shelves. SAMRAT range of products are manufactured in ISO 9001 / ISO 22000 HACCP certified plants and thus both quality as also hygienic factor are to international norms” he stated.

About Parakh Agro Industries Limited

Parakh Foods was established in 1978 and within a decade, the growth had been quite significant to warrant being converted into a private limited company. A state-of-the-art wheat flour was commission in year 2006 at Pithampur, (Madhya Pradesh) and yet another high tech wheat flour plant at Nimrani ( M.P). Some of the creditable achievements include :

• Among the leading producers of wheat products in India (1500 Tons per day)
• Asia’s largest, state-of-the-art toor dhal plant near Pune (150TPD)
• One of the largest and leading producers of Besan and Peas Flour (400 TPD)
• Among the first few companies in India to get Food Safety Certification in packaging
• BRC certification under progress

Parakh Agro Industries Ltd., were renowned in their earlier avtar as the manufacturer of Gemini Sunflower Oil, a brand with strong equity and salience and which was taken over by Cargill Foods India Ltd. This successful experience has since led Parakh Agro Industries to introduce various new categories under the brand name SAMRAT. Samrat Whole Wheat Atta is the latest introduction under this umbrella.

SAMRAT range of products are manufactured in 8 high quality, safety conscious plants across India. Parakh Ago Industries Limited ensures a strong presence in the market place for SAMRAT range of products through an intensive retail distribution in west and south India through 450 distributors and nearly 1,20,000 retail outlets in the same parts of the country.